File photo/NBD

On April 18, 2023, the Auto Shanghai 2023 kicked off in Shanghai. This year's gala has attracted more than 1,000 companies from all over the world, with a total exhibition area of more than 360,000 square meters, improving confidence and injecting vitality into the global auto market.

In addition to the display of mainstream auto brands, the international auto show brings together bosses of global car companies.

Ola Kllenius, chairman of Mercedes-Benz, said at the Mercedes-Benz Night in Shanghai that China is the largest market for Mercedes-Benz and one of the most important markets for the Mercedes-Maybach brand. The day April 17 witnessed the world debut of the new Mercedes-Maybach EQS pure-electric SUV. The vehicle truly interprets the harmonious integration of electrification, digitalization, and high-end.  

On the same day, BMW "Re-Imagine Tomorrow" was grandly held. Three members of the BMW Group's board of directors gathered in Shanghai to demonstrate the BMW Group's forward-looking concept and clear path of imagining the future of luxury commuting. At the scene, the BMW Dee digital concept car and the E Ink version of the BMW Dee digital concept car made the Asian premiere, and the innovative pure electric BMW i7 M70L made the world debut.

At the ID. Night event held by the Volkswagen brand on the evening of April 17, the newest member of the ID. family, the pure-electric flagship sedan ID.7, made its world premiere. This global model is positioned as a medium-sized pure electric sedan, equipped with an augmented reality head-up display system as standard and equipped with a number of smart technologies. 

In addition to multinational car companies, self-owned brands also show the strength on the eve of the auto show. 

Ora announced a push to focus on making vehicles for women. "Safety has been the focus of the Ora brand in the past five years. Building cars for women, Aura has 'no regrets'," said Dong Yudong, general manager of technology at Ora Salon.

On the eve of the auto show, Chery Holding Group announced the debut of its first independent new energy brand iCAR. Yin Tongyue, chairman of Chery Automobile Co., Ltd. said, "iCAR is the vanguard of Chery's 'inheritance and evolution'. According to the plan of the iCAR brand, it targets young people aged 25 to 35. With 6 new products, the iCAR brand is expected to hit 1 million units in sales by 2026."