Photo/Shetuwang

May 30 (NBD) -- Dong-E-E-Jiao Co., Ltd. (000423.SZ) announced Tuesday evening the plan to construct the second-phase project of its E Jiao (donkey-hide gelatin) technological industrial park. The total investment would be 593 million yuan (92.4 million U.S. dollars) and the money would come from the company's own funds.

Designed to be the major carrier of Dong-E-E-Jiao's experiential marketing platform, the project encompasses a regimen hotel, a corridor to explore the secrets about E Jiao, a platform for consumers to experience the process of making the gelatin, so on and so forth.

Email: gaohan@nbd.com.cn