On the evening of February 19, Lionel Messi, who was in the midst of a controversy, posted a video on Weibo to respond again to his absence from the Hong Kong match.

According to Yicai, the liquor brand Chishuihe, which Messi endorsed, quietly removed its products from the e-commerce platform JD.com and also cleared its Weibo account.

On the morning of February 20, it was reported that in the Chishuihe liquor on JD.com self-operated flagship store, Chishuihe liquor can no longer be searched. All products, including the Messi-signed blessing edition, were removed from the shelves. In response to the product removal, the customer service of the self-operated flagship store said that the store’s products are currently in the process of adjustment and optimization.

However, as of press time, the Chishuihe liquor JD.com self-operated flagship store could not be found on JD.com.

Chishuihe liquor’s Weibo account only kept the Weibo post co-created with Messi, while most of the other contents were hidden.

Meanwhile, Chishuihe liquor’s Douyin account only had one video left, and the other videos and related product sales links that were previously posted were also removed.