The 2024 Spring Festival film season has come to an end. According to preliminary statistics from the China Film Administration, the total box office revenue for the 2024 Spring Festival holiday (February 10 to February 17) was 8.016 billion yuan, and the number of views was 163 million. Compared with the 2023 Spring Festival holiday, the box office revenue and the number of views increased by 18.47% and 26.36% respectively, both setting new records for the same period.

The top four films in terms of box office revenue are:

YOLO (2.718 billion yuan)
Pegasus 2 (2.398 billion yuan)
Boonie Bears: Time Twist (1.389 billion yuan)
Article 20 (1.34 billion yuan)

On February 18, ENLIGHT MEDIA (300251.SZ, stock price 7.6 yuan, market value 22.295 billion yuan) announced that "Article 20", invested and distributed by its subsidiary, has been released since February 10. According to data of China Film Administration, as of 24:00 on February 17, the film has been released for 8 days, and the cumulative box office revenue (including service fee) is about 1.342 billion yuan, which exceeds 50% of the company's operating income in the latest audited consolidated financial statements for the past fiscal year.

ENLIGHT MEDIA said that as of February 17, the company's operating income from the film is estimated to be between 400 million yuan and 460 million yuan. At present, the film is still being screened.

According to the information on the film's box office revenue sharing on Maoyan Professional Edition, the film's revenue sharing ratio is 38.71%. Calculated based on the film's box office revenue of 1.342 billion yuan as of February 17, the film's revenue sharing is about 519 million yuan. If the film's distribution and marketing expenses and other additional expenses are excluded, ENLIGHT MEDIA's investment ratio in the film is about 77% to 89%.

According to the performance forecast released by ENLIGHT MEDIA on January 30, the company's net profit attributable to shareholders of listed companies in 2023 is expected to be between 410 million yuan and 510 million yuan, compared with a net loss of 713 million yuan in the same period of the previous year.