File photo/NBD

Recently, Trip.com Group Limited ("Trip.com Group"), a leading one-stop travel service provider of accommodation reservation, transportation ticketing, packaged tours and corporate travel management, announced its unaudited financial results for the fourth quarter and full year of 2022.

According to the results, for the fourth quarter of 2022, Trip.com Group reported net revenue of 5.0 billion yuan (US$729 million), representing a 7% increase from the same period in 2021. Net revenue for the fourth quarter of 2022 decreased by 27% from the previous quarter primarily due to the surges of COVID-19 infections in certain regions of China and the seasonality in winter.

For the full year of 2022, net revenue was 20.0 billion yuan (US$2.9 billion), which remained flat comparing to that for 2021.

"The year of 2022 marks a turning point for the global travel industry, with most of the travel restrictions and quarantine requirements in China being lifted in December and the global travel industry maintaining its robust recovery," said James Liang, Executive Chairman. 

Overall, Trip.com Group, as the industry leader, has strong supply chain capabilities. With the recovery of the tourism market, it is expected to quickly respond and realize stage growth. 

In the long run, however, with the changes in consumer market habits and the upgrading of content marketing play methods, Trip.com Group still needs to work hard to embrace the new trend of the consumer market.