March 15th is World Consumer Rights Day, also known as "3.15" in China. It's a big day for companies and brands. Each year, consumers are given the opportunity to air their grievances, while brands hope that it won't be their products or services that catch the public's ire.

One of the media highlights of the day is the "3.15 Consumer Rights Day" TV special on national broadcaster China Central Television (CCTV). In the past few years, the program's focus has fallen on three fields: lack of business integrity, breaches of market rules, as well as neglect and violations of consumers’ rights and interests. Which companies or brands will be singled out in this year's broadcast? Our editor will give you a clue by reviewing consumer complaints gathered last year.

Review of CCTV '3.15' TV Special Themes over the Years

Number of Exposed Issues

A total of 51 typical issues have been exposed by the CCTV "3.15" TV Special since 2011, with 43 special exposure video clips. On average, there were 8-9 issues exposed every year.

Nature of Exposed Issues

Product quality, information security, and fraud have always been the major focus of the CCTV special program.

Frequently Involved Industries 

Vehicles, healthcare, and mobile phones were the most frequently covered industries in the CCTV "3.15" TV special over the past few years.

2017's Top Ten Industries Most Likely to Be Targeted 

Under the theme of "network integrity to ease consumption" set by the China Consumers Association, the auto industry, information security, and integrity issues related to the Internet will attract the most attention.

Factoring in recent years' CCTV special programs, current media buzz, and our monitoring data, the following industries will probably be the target of this year’s CCTV special program.

This report is provided by NewsTurbo, an English-language car news WeChat account run by Xinlian (Beijing) Media Watch Limited, which specializes in media monitoring and communications analysis.

Email: lansuying@nbd.com.cn