Photo/Xinhua
Zheng Qinwen's Paris Olympics victory has apparently sets off tennis frenzy in China.
"Which brand of shoes did Zheng Qinwen wear in the match?" "Is there a link to the T-shirt worn by Zheng Qinwen's coaching team?" These are just some of the questions flooding social media platforms.
On Little red book, many posts have started to seek the same style as Zheng Qinwen, and there are nearly 900 notes tagged with "Zheng Qinwen's same style". On Taobao, the search for the "Gold Medal" T-shirt won by Zheng Qinwen has increased by 111% in a week. "
"The tennis court is hard to reserve, and many stadiums are always booked up in the blink of an eye. The summer vacation might also be part of the reason, " said Ni Ni, a tennis enthusiast living in Shanghai, told "National Business Daily" (NBD).
It is not new for a match to drive the industry's consumption boom, but can the boom continue and affect the long-term development of the industry?
Zeng Wenli, an expert at Guangzhou Sport University, told NBD that the value of the domestic sports economy has not been fully released. The public needs idols, such as Lang Ping, Yao Ming, and Liu Xiang. The tennis market, which has go professional for 15 years, may be where sports stars will be born." Zeng Wenli said that the tennis craze brought by Zheng Wenqin will not be just a flash in the pan.