File photo/Zhang Jian (NBD)

Camping, once a niche activity, is gaining traction as the COVID-19 pandemic fades.

According to a recent report, the overall market size of the camping sector is expected to reach 178.14 billion yuan in 2023.

This year, 368 domestic and foreign brands from 223 exhibitors participated in the ISPO Beijing 2023, an increase of over 50% from the previous year.

Meanwhile, many scenic spots have begun to add camping projects since the beginning of this year, driven by market forces.

However, due to the rebound of the tourism industry, the overall growth rate of the camping market has slowed down, and the number of campsites has decreased.

Some campers and camping bloggers said that the market has become saturated, and it has become increasingly difficult for campers to find suitable campsites.

As the industry matures, many camping businesses have begun to seek new ways to develop, from product innovation to service improvement. In the future, camping industry will continue to explore and innovate, striving to create a better camping experience for campers.