Li La, Authorization Managing Director of Copyright Business Department of Tencent Interactive Entertainment (Photo/NBD)

Nov. 10 (NBD) -- Intellectual Property (IP) comes in all shapes and sizes and how to capitalize its value through proper management has become a hot issue. During the 2017 Tencent Global Partner Conference held on Wednesday, a special forum was held to discuss such topic.

NBD learned that from the Intellectual Property Licensing Forum that Tencent eyes the area of IP authorization, hoping to pair quality resources to equally good IP operators.

As the user boundary of different entertainment forms has become blurry, users of animation and comics, TV & film, vidie games and literature have overlapped one another and the "pan-entertainment" strategy has been widely applied in operation of IP works, Lv Pin, Deputy Director of Tencent Interactive Entertainment Market and User Research, said in the forum.

She further stressed the great significance of maintaining the quality of derivative products based on the IP works, adding that any unflattering way of IP operation can affect adversely the IP value in the whole ecosphere. 

Users who are unsatisfied with the derivative IP products are less likely to have the follow-up experience than those users who think the products are satisfactory, she said.

Li La, authorization managing director of Copyright Business Department of Tencent Interactive Entertainment, told NBD that the company has set up a series of regulations to ensure the quality of recreation of IP works.

In the purpose of offerring better experience and more recoginition to the new-generation consumers, IP operators need to not only provide abundant derivative products, but also explore new derivative products with a better fit to user requirement, for example, to create some derivative products with special value, such as toys based on entertainment idols and mini portable power banks, Lv Pin noted.

It is noted that, Tencent is still seeking for different types of IP authorization while it has many platforms, as the breaking of the boundary of cultural industries creates increasing needs, said Yu Anjie, strategy managing director of Copyright Business Department of Tencent Interactive Entertainment.

With the enhancement of regulation, IP operation needs innovative operation plans to add extra value to the IP, the related people in charge added.

Email: zhanglingxiao@nbd.com.cn