Photo/ Louis Vuitton social media account

What's the most affordable Louis Vuitton item you can think of? A scarf, keychain, or cardholder?

The third global and first Chinese Louis Vuitton chocolate store has opened in Shanghai on July 22nd. The first two are located in Paris and Singapore.

The LV Chocolate Shanghai store saw queues rivaling Disneyland. All the chocolate offerings sold at the store are stamped with the recognizable Louis Vuitton motifs. Prices range from 200 to 4,000 yuan.

Photo/ Louis Vuitton social media account

Cross-branding and collaborations for luxury brands are not new. In June last year, Louis Vuitton partnered with a café to open three pop-up bookstores in Shanghai, selling books from LV's publishing house and canvas bags, with the cheapest picture book at 290 yuan and the cheapest canvas bag at 580 yuan.

In November 2022, Louis Vuitton's first restaurant in China, "THE HALL," opened in Chengdu. It is also the brand's third restaurant worldwide. In recent years, many high-end brands like Chanel and Prada have ventured into the food and beverage industry.