Recently, the National Tourism Organization of Serbia held a promotional event in Shanghai. During an exclusive interview with its CEO Maria Labović, she revealed that in 2023, Serbia achieved a record number of tourists, with Chinese visitors ranking fifth in terms of international tourist arrivals. Serbia places significant importance on the Chinese market, especially with the introduction of new direct flights and visa-free policies. The country eagerly anticipates an increasing number of Chinese tourists exploring Serbia’s attractions.

Editor: Alexander