May 10 (NBD) -- If you don't venture abroad, you will be out of the game.

In the recent past, many people in our social circle have been sharing this phrase. Looking at the big picture, it is indeed correct. It is noticed that those with a large amount of capital usually opt for overseas investment, while those with less money usually start out with cross-border e-commerce businesses.

In the past two years, we have truly felt the upsurge of cross-border e-commerce, and indeed many people have made a fortune in this round. However, the 80/20 rule always exists. While some are making a killing in cross-border e-commerce, others are suffering heavy losses.

In this episode of Global Global Geography, we are going to talk about the rise of fall of cross-boarder e-commerce companies.