Photo/Zheng Yuhang (NBD)

OpenAI, which just became the third-largest startup in the world, dropped another bombshell during the Chinese New Year. Following the success of its text model ChatGPT and image model Dall-E, it launched its latest “text-to-video” technology Sora, which attracted widespread attention and discussion with its “realistic” and “imaginative” generated content.

The birth of Sora excited and terrified many industries. When asked which industries would face disruption, an anonymous person who had been researching large AI models for years told NBD “The first to bear the brunt will be the players in the AI video and AI image tracks. The emergence of Sora means that the threshold for video generation has been greatly reduced. Advertising, film, short video and other industries will also undergo significant changes.”

To everyone's surprise, US secondary market was the first to bear the brunt of Sora. 

The US computer software company Adobe saw its stock price plummet 7.41% on the day after Sora was released (February 16), hitting a new low since November 1 last year, and wiping out nearly $19.8 billion in market value in just one trading day.

Adobe mainly engages in the development of multimedia production software, and has also ventured into internet applications, marketing applications, financial analysis applications and other fields in recent years. Adobe’s non-linear editing video editing software is widely used in video editing and other areas.

Adobe fell more than 7% on February 16  Photo/Google Finance

On the same day, the US image library Shutterstock fell 5.44%, with $93.6 million worth of market value evaporated in one trading day.

Shutterstock fell more than 5% on February 16 Photo/Google Finance

According to public information, Shutterstock is headquartered in New York and was founded by programmer and photographer Jon Oringer in 2003. The company has about 200 million royalty-free images, vector graphics and illustrations, as well as about 10 million video clips and music tracks that can be licensed to users.

On X (formerly Twitter), a user posted that Shutterstock sells about $1 billion worth of stock photos and videos every year, but (now) people realize that AI-generated videos and images could destroy this industry. In the comments below the post, Tesla CEO Elon Musk said, “Yes”.

In addition, the US search engine giant Google’s parent company Alphabet also fell 1.58% that day, losing $27.9 billion in market value in one day, and underperforming US blue-chip stocks such as Microsoft (down 0.72%), Amazon (down 0.69%) and Meta (up 2.27%).

Just a few weeks before OpenAI released Sora, Google had just launched its video generation model Lumiere. Some analysts believe that the powerful Sora made Google’s Lumiere look pale in comparison. The drop in stock price highlighted the market’s concern that OpenAI’s artificial intelligence services could affect Google’s dominant position in the search industry, but analysts believe that the search product that OpenAI is developing poses relatively little risk to Alphabet.

Google’s parent company Alphabet fell 1.58% on Friday  Photo/Google Finance

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