Photo/Li Xing (NBD)

On January 9, 2024, Li Bin, the chairman and CEO of NIO, published his first internal letter of 2024. In the letter, he outlined three top priorities for NIO in 2024:

Ensure the long-term investment in core technologies to maintain the company's technological and product leadership and ensure on-time and high-quality delivery.

Ensure that sales and service capabilities can meet the challenges of fierce market competition and quickly convert sales potential into sales.

Ensure that the development of 9 core products from 3 brands is pressing ahead as scheduled.

Li Bin said that the company's resources are limited and that it is still incurring losses due to research and development and infrastructure investments. To support the company's sustainable development, it is necessary to continuously improve financial performance. "We have a responsibility and obligation to use every penny of investors and shareholders wisely," Li Bin said.