Photo/Promotion video

Chinese high-end distiller Kweichow Moutai is trying to woo younger consumers.

According to its website, on Nov.20, Kweichou Moutai co-launched cocktails with MOJT and invited young people's favorite singer Jay Chou as the product spokesperson and chief taster.

At the above-mentioned press conference, Jay Chou also sent a video to congratulate the release of the new products in the "MOJT" cocktail "Kweichow Moutai Flavor" series.

The suggested retail price is 539 yuan/bottle, with an alcohol content of 30%vol and a single bottle size of 500ml. It is estimated that one bottle can be used to make 10-20 cocktails.

Ding Xiongjun, chairman of Moutai Group, said that the launch of the "MOJT" series of cocktails is an important attempt to adapt to the trends of health, youth, fashion, and urbanization, and to promote the transformation from "selling alcohol" to "selling a lifestyle."