The first immersive IP-themed amusement park in China's trendy toy industry, Pop Mart theme park POP LAND, has officially opened in Chaoyang Park, Beijing. It is understood that the park covers an area of approximately 40,000 square meters and is divided into different areas, including Bubble Street, Forest Zone, Castle Zone, and Lakeside Zone. The park features classic IPs such as MOLLY, LABUBU, DIMOO, SKULLPANDA, and PUCKY.