On July 28, the long-awaited 31st FISU World University Games is about to kick off at Chengdu Dong'an Lake Sports Park.

Inside the arena, top athletes from around the world will engage in fierce competition; outside the arena, the city's innovative enterprises are seizing the opportunity of this top-level sporting event and embarking on a "full-force acceleration".

The Universiade is not just a sports event, but also provides a thriving and free-running wilderness for the innovation entities of this city.

Over the past few years, entrepreneurs from fields such as smart sports, new displays, and esports have accelerated their progress in their own niche tracks, thanks to the boost from this world-class sports event.

Like many entrepreneurs in the sports sector, the years that Chengdu has been preparing for the Universiade have also been years of continuous expansion of "sports map" for Zhou Li, the chairman of WePark Sports Development.

Zhou Li led her team to explore and experiment under the tide of Universiade, and introduced new sports service models and business formats.Taking advantage of the opportunity of Universiade, Zhou Li initiated and organized a series of sports civil exchanges and cooperation between China and the Netherlands and Finland.

"Chengdu has never lacked creativity. Chengdu is also the first city in China to propose to build a "life sports" city. Universiade will continue to spawn a large number of new smart sports scenes and brands. In the future, we will also increase our research and development efforts in new smart sports scenes. At the same time, taking advantage of the influence of Universiade, build a life sports IP from Chengdu to the world - WeParl Life." Zhou Li told National Business Daily (NBD).

When talking about the future development of Chengdu's sports industry, Zhou Li said to NBD, "We must pay more attention to the development of innovative small and medium-sized enterprises. They are a more creative group, and they represent the more vibrant new sports ecosystem in Chengdu."

In the process of preparing for Universiade, the city has shown its ubiquitous "sense of technology". NBD learned that in the aspects of digital viewing, smart services, and stadium construction, more than 170 technical achievements have been successfully put into use, covering more than 30 Universiade stadiums.

During this Universiade, the "AI Smart Fitness Mirror" independently developed by Fiture will appear in 20 locations in Universiade Village.

The arrival of Universiade not only brings development opportunities for traditional sports events such as football, but also opens up the imagination space for emerging sports such as e-sports.

It is reported that in the first round of the KPL spring season this year, the five games of Chengdu AG (All Gamers) were all held in Chengdu. The ticket price ranged from 128 yuan to 888 yuan, and the game time was all at 8 pm. On February 3, the day of the ticket opening, the five game tickets were sold out in ten minutes. The enthusiasm of Chengdu audience for e-sports competitions is evident.

In the eyes of Feifei, the founder of AG e-sports and the torchbearer of this Universiade in Chengdu, "Chengdu's Universiade further enhances the world's reputation of this city, attracts more tourists and investors to come, and the tourism industry, service industry and sports industry have gained a lot of development opportunities. Like e-sports, as a new sports industry, it is also getting more and more attention from the public."

"Universiade also provides opportunities for Chengdu's technological innovation. The technical achievements in the fields of smart city, intelligent transportation and intelligent security are promoted and applied on a larger scale." Feifei shared her observations.