Photo/Shetuwang-401770871

Just after the Chinese New Year, various regions are entering the golden period of recruitment and production.

The "war for talent" has started early this year, with many coastal provinces such as Guangdong, Zhejiang, Jiangsu, and Fujian launching their recruitment drives and offering large incentives to attract talent across the provinces to help businesses have a good start in the new year.

The competition for talent in coastal areas is actually an old topic. In 2021, the National Bureau of Statistics conducted a survey of over 90,000 large-scale industrial enterprises, and the results showed that about 44% of the companies listed difficulty in recruitment as their biggest problem, a new high in recent years.

One trend is that with the transfer of coastal industries to central and western regions and the rise of the economy in those areas, the income gap between central and western regions and the coast has narrowed, attracting more and more people to return home for entrepreneurship or employment in labor-intensive industries.

In fact, the phenomenon of population return has existed in the past twenty years, but the scale of population return was far smaller than the scale of outflow, and it was often neglected because it was more focused on older rural laborers returning from cities where they worked.

Nowadays, more and more people who work in the eastern region are returning to their hometowns to work in non-agricultural jobs, which is one of the reasons for the coastal southeastern provinces to take early action and recruit workers.