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Dec. 6 (NBD) -- For bike-sharing enterprises, the scale is the first competitive power. Only the enterprise holding unique products and distinctive brand power can survive in the bike-sharing industry, Wang Xiaofeng, co-founder and CEO of Mobike, told NBD in the exclusive interview during the Fortune Brainstorm TECH International on Tuesday in Guangzhou.

Know as one of China's leading dockless bike-sharing company, Mobike has expanded its footprints to over 110 new cities in the first 11 months of this year, according to Wang.

Mobike's goal is to enable 500 million people to use shared bicycles, Wang disclosed at the conference. He further told NBD that the goal of providing services to 500 million users is expected to be achieved at the end of next year. 

So far, the bike-sharing titan has rolled out over 8.4 million bikes in more than 12 countries including China, covering over 200 cities. With more than 200 million users around the world, the company provides services for over 30 million times every day.

People over the world know well what the two-cycled thing is, which facilitates Mobike's global expansion. It is noted that Mobike has brought its cycles to 17 cities outside China, including London in Britain, Florence and Milan in Italy, Berlin in Germany, Sydney in Australia and Bangkok in Thailand. 

Wang pointed out that the development of bike-sharing companies depends on the economies of scale. The larger scale leads to the lower unit cost as well as the higher efficiency. 

Besides, the survival and success of a bike-sharing company entails two key factors, unique products for target users and the distinct brand power, Wang noted.

Wang also said that the original intension of Mobike is to combine the company's business value with its social value through the bike-sharing business. 

Those companies which tend to make quick money won't be able to keep up with the development of the industry, because the bike-sharing industry needs huge investment but bears a long payback period, he added.

Email: zhanglingxiao@nbd.com.cn