CHENGDU, Jan. 3 (NBD) -- Mobile live streaming became the pursuit of investors and innovators, turning into an emerging force in China's cultural industry.

However, dilemma underlies the seemingly prosperity of the live streaming industry. The live streaming platform is full of anchors with low degree of professionalism. Data are fabricated and the platform was compromised by false rewards. The platform depends heavily on beauties and games to draw audience's attention but is weak in content creation.

The opinion that live streaming should not rely solely on online sensation is prevailing among people in this field.

People in this circle believe, the mode of Professional Generated Content (PGC) is likely to lift live streaming out of the current predicament.

Sun Ning, CEO of Tianjin Starunion Technology, said, to create a product with values, characteristics and lasting vitality is the way out. This is the reason why the live streaming industry starts to transform into PGC mode.

For example, Huayi Brothers, together with Starunion Technology, launched a PGC platform, Hefan TV.