August 2 (NBD) -- This year's Paris Olympics feature athletes dining on dry baguette, sleeping on cardboard beds, swimming in the Seine River, and enduring the absence of air conditioning. In addition, The restaurants serve mostly vegetarian dishes. Have you noticed that Paris seems to truly embrace the spartan lifestyle. This is probably the mindset that only the ultra-wealthy have. Despite securing sponsorships from luxury giants, the city aims for a return to simplicity.

We said in the last episode that Mengniu wanted to leverage the Olympic Games to gain international popularity and reputation.  Interestingly, beyond traditional consumer brands, AI has also taken center stage in global outreach.  The driving force behind the scenes is another TOP sponsor, Alibaba from China. The Qwen large model is coming with applications such as event commentary, live broadcasting special effects, visual search, etc. Alibaba Cloud's AI-enhanced special effects can make watching the game as immersive as a movie. This reminds me of the tide of Japanese enterprises expanding internationally in the 1990s. Among them, Panasonic became the forerunner of digital broadcasting at the 1996 Atlanta Olympic Games through technological innovations.

Among the 15 Olympic Worldwide Partners, 1.5 seats are from China, 5.5 seats are from the United States and 3 seats are from Japan. Judging from the historical Olympic marketing strategies of American and Japanese enterprises, brand and technology global outreach are two important directions. Should Chinese enterprises also innovate on this basis, and spread with Chinese characteristics in cultural exchange, social responsibility and service-driven approach? If you want to know more stories about enterprises' international expansion, feel free to follow Going Global Geography. I am the anchor Sailing. See you next time. Bye.