On May 9th, on the eve of the 8th "China Brand Day", the "Brand Value List of Chinese Listed Companies 2024", a feast of thought and wealth, was held in Shenzhen.
It was guided by Chengdu Media Group and Shenzhen Newspaper Group, co-organized by National Business Daily (NBD) and Shenzhen Economic Daily, and academically supported by the Research Center for China Business, School of Economics and Management, Tsinghua University.
According to statistics from the Organization for Economic Cooperation and Development, 3% of well-known brands occupy 40% of the global market share. Brand value is not only an important manifestation of a company's soft power, but also a core element for a company to enhance its competitiveness and achieve high-quality development.
The latest list results show that the total brand value of the top 100 companies on the China Listed Companies Brand Value List is 17.81 trillion yuan, an increase of 1.63 trillion yuan (10.1%) from the previous year. Among them, Tencent Holdings, Alibaba, China Mobile, JD Group and Kweichou Moutai are the top 5. Tencent Holdings and Alibaba won the championship and runner-up again, with brand values of 1.8954 trillion yuan and 1.4855 trillion yuan respectively. The brand value of the 100th company was 47.4 billion yuan, an increase of 2.5 billion yuan (5.5%) from the brand value of the 100th company in the previous year.
Zhao Ping, Director of the Research Center for China Business, School of Economics and Management, Tsinghua University, gave an in-depth interpretation of the above list. "The top 100 companies are from 20 industries. Among them, the financial, Internet, retail, beverage, telecommunications and automobile industries are at the top of the list (the total brand value of a single industry exceeds 10,000 billion yuan). Their total brand value is 12138.2 billion yuan, accounting for 68.1% of the total brand value of the TOP100 brand value list. At the same time, the brand value of 5 industries has increased significantly, namely the clothing, food, trade, telecommunications and equipment industries."
In terms of enterprise ownership, the brand value growth rate of private enterprises is the highest, reaching 12.7%; that of central state-owned enterprises and local state-owned enterprises is 9.2% and 6.6% respectively.