File Photo/NBD

Cotti Coffee is expanding rapidly in the Chinese coffee market. The company has opened over 5,000 stores in less than a year, and it is now planning to expand internationally.

Cotti Coffee's first international store opened in Seoul, South Korea on August 8. The company is also planning to open stores in other countries in Asia, Europe, and North America.

In addition to expanding its geographic reach, Kudai Coffee is also expanding its menu. The company has recently added a new line of pastries to its menu, and it is planning to add more food items in the future.

Cotti Coffee's rapid expansion has been met with some skepticism. Some experts have questioned whether the company can maintain its growth rate, and they have also expressed concerns about the quality of its products and services.

China's food industry analyst Zhu Danpeng said in an interview with NBD that the single-store development is not yet very mature, and the opening speed is too fast. If the store quality and service system cannot keep up, it is easy to cause negative effects.

In the Korean market, Cotti Coffee also faces fierce competition from international brands such as Starbucks, Tims, and domestic brands such as AMOREPACIFIC and Paris Baguette.

However, Cotti Coffee's CEO, Lu Zhengyao, is confident that the company is on the right track. He has said that CottiCoffee is committed to providing its customers with high-quality coffee and food at an affordable price.

Cotti Coffee is positioning casual dining as its second growth driver. Tims China CEO Lu Yongchen has publicly stated that in the long run, "coffee + warmth" is the company's core barrier, "and many users are attracted to our warmth."