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At the end of May, after releasing over 40 new game products, NetEase released its Q1 2023 financial report.

The report showed that NetEase achieved a revenue of RMB 25 billion in Q1 2023, a YoY increase of 6.3%; the net profit attributable to shareholders of the company was RMB 6.8 billion; and the net profit attributable to shareholders of the company under non-GAAP was RMB 7.6 billion.

Standing at the forefront of the new trend, AI is sweeping across all industries, and internet giants are unwilling to fall behind, investing heavily and attempting to take the lead in the next wave.

As one of the leading game companies in China, NetEase has also jumped on the AI bandwagon early and invested heavily in AI big models and other technologies. Data shows that the company's R&D investment in Q1 this year was RMB 3.7 billion, with an R&D investment ratio of 15%.

It is reported that NetEase has used self-developed technologies such as AI to improve the efficiency of key processes in digital content production by 90%.

"In the past five months, the development of AI can be described as a hundred flowers blooming, a hundred schools of thought contending, and dazzling. Every day, there are various applications based on big models in different scenarios," said NetEase CEO Ding Lei.

Ding added that in the AI big model competition, the real winner is the enterprise that can choose the right application scenario. "Therefore, NetEase's primary task at present is to explore the application of AI big models in different product scenarios and develop high-quality products that are more in line with user experience."