Zhou Jie (Photo/NBD)

Dec. 1 (NBD) -- 2017 China Internet Audio-Visual Development Research Report was released in Southwest China's Chengdu on Wednesday, saying that as 75.2 percent of the country's total netizens are video subscribers, and the online videos have become one of the major ways of information acquisition and cultural consumption for Chinese netizens.

According to the report released by China Netcasting Services Association (CNSA), as of June 2017, the number of online video users has reached 565 million, increasing by 20.26 milliom compared with last year. 

Over 40 percent of consumers access information through traditional media platforms whose position has been weakening over the years. Besides, over 95 percent of users watch videos via the mobile end.

It is noted that, this year, more than 40 percent of internet video subscribers have paid for the videos they watched. In addition, the users tends to pay more for the programs compared with last year. The paying subscribers who spend over 40 yuan (6.05 U.S. dollars) per month account for 26 percent of the total users this year, a figure increasing from 20.2 percent in 2016.

However, the report also said that 54 percent of the users didn't purchase any deprived products, indicating that consumers haven't formed the spending habits for deprived products based on characters or content of a drama.

As for the conditions of the internet audio-visual industry, Zhou Jie, deputy secretary general of CNSA, introduced at the press release that as the supervision policies are improved and strengthened, the internet audio-visual industry are being standardized and the standards for both online and offline programs are unified which has significantly changed the structure of the entire industry. 

He further pointed out that the internet audio-visual programs including internet drama series, films as well as variety shows are now produced with the pursuit of not only a steady rise in quantity, but also the improvement in quality. 

Email: zhanglingxiao@nbd.com.cn