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Nov. 29 (NBD) -- The Black Friday Deals kicked off worldwide on 24th November, two weeks after the Double 11 Shopping Festival in China.

The analyst firm Adobe Analytics saw a 17.9 percent rise of online sales on Black Friday and Thanksgiving, to 7.9 billion U.S. dollars. Both Black Friday and Thanksgiving online spending levels set new all-time records, according to Adobe Analytics.

Lots of Chinese customers has joined this shopping carnival via Chinese cross-border e-commerce platforms. 

This year, Alibaba's Tmall hit the sales of the first three days of last Black Friday within one day. JD Global, on the first day of Black Friday, gained a sales twice as much as the same day last year.

In the trend of global selling and purchasing, many enterprises are fighting for cross-border e-commerce market. An industry insider told NBD that the logistics will the key to the success for those players.

Zeng Bibo, founder and CEO of Ymatou, pointed out that the development of the cross-border ecommerce in China is currently standing at the mid-stage, a crucial period in which cross-border e-commerce giants bring different value through their innovation as well as business models.

He also noted that in this development stage, Chinese cross-border e-commerce platforms will be tested in three aspects, whether the products are diversified, whether the sectors in the upstream are integrated, and whether the company's ability of operation and management is well improved.

Zeng further explained that firstly, the development of the cross-border e-commerce platforms during the early stage depends on the benefits brought by government's policies, but in the mid-term period, the platforms need pay much attention to the integration of products.

Secondly, in the industry's mid-stage development, there is necessity for platforms to effectively connect the industries in the upstream with Chinese market, empowering the upstream supply chain, so as to offer better third party services.

Moreover, high efficiency, good service experience and high staff efficiency are of great importance in this development phase of the industry, Zeng said.

Wang Wenhua, executive director of China Insights Consultancy (CIC), further noted that the current biggest challenge for Chinese cross-border e-commerce platforms is how to make full use of China's consumption upgrade to meet consumer demands.

Besides, it is challenging for platforms to enhance accumulation of upstream resources, the service chains as well as the customer loyalty, Wang said.

As e-commerce giants and increasing players enter the industry, the questions for them is how to grasp a foothold in the market, Wang added. 

Email: zhanglingxiao@nbd.com.cn