JP Morgan reports Labubu's search popularity is surpassing Hello Kitty, identifying it as a rising super IP! THE MONSTERS series sales is expected to jump from 3 billion yuan in 2024 to 14 billion yuan by 2027.
Editor:
Gao Han
JP Morgan reports Labubu's search popularity is surpassing Hello Kitty, identifying it as a rising super IP! THE MONSTERS series sales is expected to jump from 3 billion yuan in 2024 to 14 billion yuan by 2027.